Affiliate marketing is the process of earning commission by promoting other people's products and services. You find a product you like, promote to others and earn a piece of profit for each sale that you make. It is one of the models of digital marketing. As good as it may sound, affiliate marketing is perceived not to be considered safe, reliable and easy means of marketing through online platform. It is due to lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that is not honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any loss or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and website with small traffics. Brands that choose to use this marketing often should beware of such risks invo...
If you are an entrepreneur, a business owner or you have ideas to promote, maybe any profit making outfit and you are finding it difficult to make headway, there are salient questions you need to ask yourself. Such questions will open your eyes to what the problem is and show you direction where solution is. Questions like who are really my targets? How do i get my message across to them? What is the best channel or medium? This Last question is where am really going today. There is no doubt that you have good products or services, good and well packaged message, graphics about the product to pass across to your target consumers. But what channel or medium are you thinking of using? This is digital age with enormous advantages. Your answer is digital channels. I can see you rolling your eyes yes it is through. Now when you talk of digital marketing there many ways you can go about it because we have models, different ways and tools you can use. I will see you tomorrow for mo...
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